february, 2022

2022sat12feb10:00 amsat12:00 pm2022: MNM Feb - Connecting with your Local Bookseller10:00 am - 12:00 pm EST

Event Details

One of the most important connections an author will make is with a bookseller. Booksellers are the connection point between writer and reader. They are trusted insiders who know the business and who have the opportunity to put the right book in the hands of the person who needs it. Building connections with bookstore managers and their staff can not only help your sales, it opens a channel of communication about events, who is publishing what, and what readers really want. Well-known children’s author Eric Walters makes it a point to drop in on bookstores everywhere he goes, and he is on a first-name basis with booksellers across the province. Join WCDR in February as Shelley Macbeth, owner of Blue Heron Books in Uxbridge, shares the inside story on why, and how, authors should connect with their local booksellers.

Bio: Shelley Macbeth has been the owner of Blue Heron Books in Uxbridge since June 1994. Her background before that included management, sales and marketing, with a degree in psychology. Business savvy and insight into the human condition—a perfect blend for a bookstore owner! In Shelley’s case, it shows: Blue Heron is a two-time winner of The Libris Award (Best Bookstore in Canada) and was named as a favourite by the legendary Stuart McLean. The store services over 100 area schools and 27 book clubs, not to mention being a long-time friend and partner to the WCDR. Shelley is a big believer in working with authors. Regarding the Book Drunkard Festival, a Blue Heron event that gives readers a chance to hear from the authors of their favourite books, Shelley had this to say: “I think the triumvirate between the author, the reader, and the book or bookseller is really important because it broadens the experience of the book.” Blue Heron is a hub for the Uxbridge community and a bastion of calm chaos where everyone is welcome.
Blue Heron and the WCDR:
Over the years, Blue Heron has:
– showed up at in-person meetings with book displays including the authors’ books, books about writing, journals, etc.
– instituted a loyalty program for WCDR members
– provided authors for meetings and events
– hosted numerous writing workshops, often using contacts with big-name authors, editors, etc.
– hosted writing classes in various genres and arranged for the ’top student’ to meet with a Penguin Random House Acquisitions Editor
– happily support and promoted self-published books
– hosted numerous book launches, providing guidance as well as a location
– worked with us in many other ways!



(Saturday) 10:00 am - 12:00 pm




Writers' Community of Durham Region

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